Optic Place — brand website and online store

Website for an optical retail chain: stores, expert content and online sales, synced with 1C and Bitrix24.

Timeline: ongoing, to this day
Stack: WordPress, WooCommerce, Elementor, ACF, Bitrix24, 1C, PHP, MySQL

What I did

Optic Place brings together its brick-and-mortar stores, expert content and online sales: frames, sunglasses, contact lenses and lens care.
• Platform: WordPress + WooCommerce (PHP, MySQL/MariaDB). The store first ran as a separate site on shop.opticplace.ru for speed and independent releases; now it lives on the main domain.
• A theme with heavily reworked templates and mobile layouts; Elementor only for selected landing pages.
• Catalog: faceted filters (brand, price, lens parameters), variable products, quick view, cross-sells.
• Chat assistant that helps pick products by brand, budget and the customer's preferences.
• Checkout: extended fields and validation, groundwork for the T-Bank payment gateway, subscription support.
• Delivery: CDEK and Yandex Delivery/Express — shipping calculators, order statuses, notifications.
• Back office: stock and price sync with 1C, Bitrix24 webhooks on order events, internal REST endpoints for monitoring.
• Custom plugins: variation caching, "smart" related products, SEO add-ons.
• Speed and SEO: Nginx and caching, LCP optimization, lazy loading, clean markup, meta fields and breadcrumbs.
• My role: end-to-end — architecture, theme and plugins, integrations, performance, admin setup (ACF).